Wednesday, November 13, 2013

Google tests now hide the 'www.' on the hostname in search results

Here's how you can enable the experiment:

  • Go to and load your browser's developer console:
    • Google Chrome: Tools, Developer Tools
    • Mozilla Firefox: Web Developer, Web Console
    • Internet Explorer: Developer Tools (F12), Console
  • Copy and paste the following code:
    document.cookie="NID=67=j6b0tb9t2YB77Avg0zq1Ep0KF0W036PJEHW5JE8pVzUY5Nrz_zK5VM7lnpB2Q6OYXHMlcCkwrD9KNlDYcbQ2XaCjMYLjjwcQT0f9vLgZWMOUuBNod0sU0q8Ry7yxJWmY; path=/;";window.location.reload();
  • Press Enter and you'll see the experiment.

If doesn't work, try this other method:

  • Open Chrome and install this extension.
  • Go to and select "Edit Cookies" option on the context menu:
  • Find a cookie named NID and replace the value with this cookie value:
  • Click "Submit cookie changes" and refresh the page.

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